APLUS delivers activation programs across supermarkets and modern retail channels (Modern Trade – MT), combining product sampling, product consultation and promotional communication to engage shoppers directly at the point of purchase.
Supported by professional in-store brand ambassadors (PG/PB), shoppers can try products, understand their benefits and learn about current offers, helping move them towards a purchase decision in the supermarket.
Activation activities
- Product Sampling: Organizing product sampling to give consumers a direct experience of product quality.
- Product Consultation: Brand ambassadors introduce product features, uses and benefits, and help shoppers choose products that meet their needs.
- Sales Promotion: Communicating special offers, discounts, gifts with purchase and promotional bundles at the point of sale.
- Purchase Conversion: Directing shoppers to the relevant shelves, supporting product selection and encouraging purchase.
- POSM & Brand Visibility: Deploying booths, sampling counters, standees and point-of-sale materials to strengthen brand visibility in supermarkets.
Value delivered
Enhance experience – Deepen engagement – Drive sales
The activation helps brands reach consumers when a shopping need arises, shortening the journey from awareness and product experience to a purchase decision.
APLUS focuses on practical purchase conversion at the point of sale, while supporting brand awareness, product sell-through and a stronger presence across modern retail channels.
