During the COVID-19 pandemic, Aplus delivered an OOH Decoration project for Aiken through branded hand sanitiser stations installed at railway stations, combining brand communication with direct product interaction for passengers.
The sanitiser stations featured a consistent Aiken brand identity and were positioned in high-footfall areas such as waiting halls, ticketing areas, entrances and exits, and boarding areas.
Beyond serving as out-of-home (OOH) advertising media, the stations incorporated hand sanitiser for passengers to use directly, creating a practical brand touchpoint at a time when hygiene and infection prevention were receiving particular attention.
Project scope
- OOH Branding & Decoration: Designing, producing and installing branded advertising stations carrying the Aiken identity at railway stations.
- Product Interaction: Integrating hand sanitiser into the advertising stations so passengers could experience the product directly at the touchpoint.
- Strategic Placement: Positioning the stations in busy passenger areas to ensure visibility and convenient use.
- Brand Communication: Communicating hand hygiene and community health messages through the visuals and advertising content on the stations.
- Production & Installation: Managing production, transportation, installation and completion of the station units at the activation locations.
Value delivered for the brand
Build awareness – Create interaction – Strengthen brand value
The OOH system gave Aiken a regular presence in front of large numbers of passengers while turning advertising from passive viewing into a direct product experience.
Combining Branding with Product Interaction helped strengthen brand recall, build positive associations and connect Aiken's image with practical actions supporting community health.
APLUS – OOH BEYOND VISIBILITY
Aplus develops and delivers OOH Decoration solutions combined with product interaction, turning advertising locations in public spaces into brand touchpoints with practical utility.
Making the brand visible, while also giving consumers a direct experience.
