During the COVID-19 pandemic, Aplus delivered an OOH Decoration project for Aiken at coach stations and Hanoi's Bus Rapid Transit (BRT) system, combining brand communication with direct experience of hand sanitiser products.
Aiken stations were positioned in passenger areas such as waiting halls, ticket counters, entrances and exits, ticket-control areas and accessible touchpoints within BRT stations.
Each sanitiser station served as branded advertising media while integrating products for passengers to use directly, creating an interactive brand touchpoint (Interactive OOH) along their journey.
Project scope
- Transit OOH Branding: Deploying Aiken advertising stations at coach terminals and locations within Hanoi's BRT system.
- Branded Sanitizer Station: Designing and producing sanitiser stations incorporating Aiken's logo, product visuals and communication messages.
- Product Interaction: Enabling passengers to use hand sanitiser directly, combining product experience with personal hygiene needs.
- Strategic Placement: Selecting and arranging station positions in accessible areas that could attract passengers' attention.
- Production & Installation: Producing, transporting, installing and completing the stations to suit the spatial characteristics of each location.
Value delivered for the brand
Build awareness – Increase interaction – Connect the brand with the community
The project expanded Aiken's presence within public transport, bringing the brand to passengers at touchpoints where hand hygiene met a practical need.
Combining OOH Branding with Product Interaction turned the advertising stations into a two-way communication medium: consumers could see the brand and experience the product directly.
During the COVID-19 pandemic, the solution helped position Aiken as a brand that cared about community health, while supporting brand recall and positive consumer associations.
APLUS – OOH BEYOND VISIBILITY
Aplus delivers OOH Decoration combined with product interaction across public transport, transforming conventional advertising locations into brand touchpoints with practical utility.
From brand presence to hands-on experience – Turning each advertising touchpoint into a meaningful connection with consumers.
