During the COVID-19 pandemic, Aplus delivered an OOH Decoration project for Aiken across primary schools, combining brand communication with a hand hygiene solution for pupils, teachers and parents.
Aiken sanitizer stations were placed in convenient areas such as school gates, pupil pick-up and drop-off areas, schoolyards and entrances to functional areas, bringing the brand into contact with users in an educational setting.
The project combined School OOH Branding with Product Interaction, turning advertising stations into direct product experience points that encourage hand hygiene habits and awareness of school health.
Project scope
- School OOH Branding: Deployed advertising stations carrying Aiken’s brand identity at primary schools.
- Branded Sanitizer Station: Designed, produced and installed sanitizer stations incorporating the logo, product visuals and communication messages.
- Product Interaction: Enabled pupils, teachers and parents to use Aiken hand sanitizer directly.
- Strategic Placement: Positioned stations where they were easy to notice, convenient to use and aligned with movement through the school.
- Production & Installation: Surveyed, produced, transported, installed and completed the advertising stations to suit educational environments.
Value for the brand
Build awareness – Encourage hygiene habits – Create positive brand associations
Introducing Aiken sanitizer stations into primary schools brings the brand into pupils’ daily environment while reaching parents and teachers who care deeply about children’s health.
The stations offer a product experience with practical everyday value, giving users an opportunity to encounter and remember the brand naturally, beyond receiving an advertising message.
In the context of COVID-19, the solution helped share personal hygiene messages and present Aiken as a brand supporting schools in raising awareness of school health.
APLUS – OOH BEYOND VISIBILITY
Aplus delivers School OOH Decoration combined with product experience, making effective use of school spaces to create useful brand touchpoints suited to pupils and the educational community.
Go beyond brand promotion with practical experiences that connect the brand to everyday school life.
