During the COVID-19 pandemic, Aplus delivered an OOH Decoration project for Aiken in the hospital channel, using advertising and branded decoration in areas with high pedestrian traffic.
The project used communication spaces inside and outside hospitals, including lobbies, corridors, waiting rooms, elevator doors and main circulation routes.
The visuals followed Aiken’s brand identity and incorporated the message “Build a double shield – Keep the whole family germ-free and enjoy life together”, supporting awareness of personal hygiene and disease prevention.
Project scope
- Elevator Branding: Applied advertising graphics to elevator doors, making use of a frequently encountered surface with strong potential for brand recall.
- Wall Branding: Installed advertising panels, posters and communication visuals in corridors, waiting rooms and functional areas.
- Entrance & Corridor Branding: Placed branded visuals at entrances, connections between buildings and internal circulation routes.
- Healthcare Communication: Combined Aiken branding with messages about hand hygiene and health protection during COVID-19.
- Production & Installation: Surveyed locations, designed, produced and installed advertising materials suited to hospital spaces.
Value for the brand
Build awareness – Share useful messages – Strengthen brand trust
A presence in hospitals allows Aiken to reach consumers in an environment where health, hygiene and infection prevention are a priority.
The OOH Decoration system supports brand visibility and recall while connecting communication with the community’s practical needs.
The solution presents Aiken as a brand that cares about consumer health and creates communication touchpoints throughout the hospital journey.
APLUS – OOH BEYOND VISIBILITY
Aplus delivers Healthcare OOH Decoration solutions that make effective use of hospital spaces to communicate brands visually, with consideration for the setting and its audiences.
Turn hospital spaces into communication touchpoints, connecting brand identity with messages that matter to the community.
