During the COVID-19 pandemic, Aplus delivered an OOH Decoration project for Aiken at Saigon WaterBus in Ho Chi Minh City. Branded hand sanitiser stations combined advertising at public transport touchpoints with direct product experience.
The Aiken stations were installed at waterbus terminals across Ho Chi Minh City, focusing on entrances and exits, waiting areas and convenient touchpoints along the passenger journey.
The solution transformed a conventional advertising stand into an interactive brand touchpoint (Interactive OOH), where passengers could see the advertising message while directly using Aiken hand sanitiser.
Project scope
- Transit OOH Branding: Deploying Aiken advertising stations within the waterbus terminal to strengthen brand presence in a public transport environment.
- Branded Sanitizer Station: Designing and producing sanitiser stations integrating Aiken visuals, logo, communication messages and products.
- Product Interaction: Enabling passengers to use the hand sanitiser directly as they entered and exited the terminal.
- Strategic Placement: Positioning stations where they were easy to see and access, in line with passenger movement.
- Production & Installation: Managing production, transportation, installation and completion of the advertising stations at the project location.
Value delivered for the brand
Build awareness – Deliver hands-on experience – Create positive brand associations
The project expanded Aiken's brand presence within waterborne public transport, reaching passengers in situations where hand hygiene served a practical need.
Beyond conveying an advertising message, the stations offered a useful product experience that supported brand recall and a closer connection with consumers.
During the COVID-19 pandemic in particular, combining OOH Branding with Product Interaction helped Aiken communicate its community health message through tangible actions.
APLUS – OOH BEYOND VISIBILITY
Aplus delivers OOH Decoration solutions combined with product experiences at public transport touchpoints, turning advertising spaces into practical opportunities for brand interaction.
Building presence while turning each advertising touchpoint into a valuable brand experience.
