During the COVID-19 pandemic, Aplus delivered an OOH Decoration project for Aiken through hand sanitiser stations placed in supermarkets and modern retail centres (Modern Trade – MT).
The project combined point-of-sale brand communication with direct product interaction, enabling Aiken to reach consumers during their shopping journey while providing a convenient hand hygiene solution in public spaces.
The stations featured a consistent Aiken brand identity and were placed in high-footfall locations such as entrances and exits, checkout areas and main circulation routes within supermarkets.
Project scope
- In-store OOH Branding: Designing, producing and installing branded advertising stations carrying the Aiken identity across supermarkets.
- Product Interaction: Integrating hand sanitiser so consumers could use and experience the product directly at each station.
- Strategic Placement: Selecting locations that offered strong reach, convenient use and alignment with the shopping journey.
- Brand Communication: Communicating hand hygiene and community health messages through a consistent system of brand visuals.
- Production & Installation: Managing the production, transportation, installation and completion of the station units at the project locations.
Value delivered for the brand
Increase presence – Encourage interaction – Strengthen brand trust
Integrating the product into the OOH system enabled Aiken to create a brand touchpoint with practical utility, beyond a conventional advertising presence.
Each sanitiser station served as both a communication medium and a place where consumers could interact with and experience the product directly while shopping.
The solution helped strengthen brand recall, build positive consumer associations and increase Aiken's presence across modern retail.
APLUS – OOH BEYOND VISIBILITY
Aplus delivers OOH Decoration solutions combined with Product Interaction, turning advertising space in supermarkets into useful brand touchpoints that connect brand awareness with consumers' real product experiences.
See the brand – Experience the product's value directly.
