During the COVID-19 pandemic, Aplus delivered a school handwashing station project combined with OOH Branding for Aiken, raising personal hygiene awareness and enabling pupils to experience antibacterial handwash directly.
Multi-tap stainless steel handwashing stations were installed in shared areas of primary schools, incorporating Aiken-branded communication panels and the message “Protect your hands – Wash away bacteria”.
The project combined Branding, Product Interaction and Hygiene Education, turning everyday handwashing areas into practical brand touchpoints while encouraging pupils to develop proper personal hygiene habits.
Project scope
- School Handwashing Station: Supplied and installed multi-tap stainless steel handwashing stations to serve pupils’ hygiene needs.
- OOH Branding & Decoration: Designed, produced and installed advertising panels integrated directly into the handwashing stations and aligned with Aiken’s brand identity.
- Product Interaction: Placed Aiken handwash at the stations so pupils could use the product as part of their daily routine.
- Hygiene Education: Communicated proper handwashing steps through lively, easy-to-understand illustrations suited to primary school pupils.
- Production & Installation: Surveyed locations, produced, transported, installed and completed handwashing stations suited to school spaces.
Value for the brand
Regular visibility – Practical experience – Community connection
The project makes Aiken part of everyday hygiene at school, allowing pupils to encounter the product directly in a real setting of use.
Combining handwashing facilities with visual educational content supports brand awareness while helping raise awareness of hygiene and school health.
This form of OOH Branding provides community value and helps Aiken build a practical, approachable brand image that supports the younger generation.
APLUS – OOH BEYOND VISIBILITY
Aplus delivers School OOH Decoration combining facilities and product experience, transforming essential school amenities into brand touchpoints with lasting practical value.
The brand goes beyond being seen to become part of positive everyday actions.
