Aplus designed a coordinated range of point-of-sale materials and promotional items for Anlene Đậm Đặc 4X, combining brand identity, 3D visualization and interactive formats to create distinctive display spaces and marketing experiences.
Design deliverables & benefits
- 2×2m booth: Designing a product experience space that highlights the brand and attracts customers.
- 1×1m booth: Optimizing the display footprint for flexible deployment at marketing touchpoints.
- Promotional trolley: Designing mobile POSM to improve flexibility and extend consumer reach.
- Product mascot: Developing a distinctive promotional character to capture attention and encourage brand interaction.
- Creative leaflet: Presenting product information through visual design that supports consultation and brand recall.
- Lucky draw wheel: Encouraging participation and creating engaging experiences at the activation site.
- Branded giveaways: Designing useful branded items that sustain Anlene’s presence.
Brand value
The coordinated POSM system combines creativity, visual appeal and practical functionality, helping Anlene stand out at consumer touchpoints, strengthen recognition and support brand activation, sampling and sales activities.
APLUS – FROM CREATIVE IDEAS TO BRAND EXPERIENCE
Turning ideas into distinctive POSM designs that connect brands with consumers through visual experiences and real interaction.
