Aplus produced, fabricated and installed POSM for Ariston at electronics retailers, including product display booths and branded entrance gates around escalator areas.
The coordinated design follows Ariston’s brand identity, combining a house-shaped booth, water heater displays and branding elements to attract customers, strengthen recognition and support sales activities.
Deliverables & benefits
- Product Display Booth: Fabricating house-shaped booths to display Ariston water heaters, allowing customers to approach and explore the products easily.
- Entrance Gate Branding: Installing branded entrance gates around escalator areas to create a visual focal point and strengthen brand recognition.
- Product Display Installation: Installing actual products on the display system so customers can observe their appearance and compare product ranges.
- POSM Fabrication: Fabricating structures, printing, finishing materials and applying Ariston’s visual identity consistently at the point of sale.
- On-site Installation: Transporting, installing and completing the elements with attention to visual quality, structural stability and safety at the site.
Brand value
The POSM system strengthens Ariston’s presence at electronics retailers, creates a professional product presentation space, captures attention and supports purchase decisions.
APLUS – FROM DESIGN TO REALITY
Turning ideas into POSM installations that combine visual appeal, functionality and effective communication at the point of sale.
