Aplus deployed dedicated in-store promoters for Ariston across electronics retail centres nationwide, providing direct consultation, introducing water heater ranges and supporting sales at the point of sale.
Deliverables & benefits
- PG Recruitment & Training: Recruiting and training promoters in product knowledge, consultation skills and sales procedures to ensure staff quality.
- Product Consultation: Explaining product features, technologies and benefits to help shoppers choose solutions suited to their needs.
- In-store Sales Support: Approaching shoppers, providing advice and supporting purchase completion to help drive direct sales.
- Product Display Management: Checking and arranging products and POSM at the counter to maintain a professional brand presence.
- Nationwide Field Management: Coordinating and supervising promoters across retail locations nationwide to ensure consistent execution.
- Sales Reporting: Tracking consultation outcomes, sales and customer feedback to support sales performance evaluation.
Brand value
Expanding sales staff coverage, improving consultation quality and conversion rates, and driving Ariston sales across electronics retailers nationwide.
APLUS – CONNECTING BRANDS WITH SHOPPERS AT POINT OF SALE
