Aplus delivered a BAEMIN brand roadshow combining large-format advertising trucks and a motorcycle convoy with coordinated branding, creating a prominent presence across urban roads, central districts and busy public areas.
Deliverables & benefits
- Truck Roadshow: Wrapping the full body of large container trucks with BAEMIN imagery and messaging to create a prominent advertising surface and reach road users.
- Motorcycle Roadshow: Organising a motorcycle convoy with coordinated BAEMIN uniforms and branding to attract attention through movement.
- Mobile OOH Branding: Bringing advertising messages to multiple areas to extend customer reach.
- Route Planning: Planning routes through key roads, residential neighbourhoods and commercial areas to optimise visibility.
- Roadshow Operations: Coordinating vehicles and staff and supervising the journey to maintain consistency and safety throughout delivery.
Brand value
The roadshow expanded BAEMIN’s brand reach, created a strong visual impression and reinforced advertising message recall. It connected the brand with consumers in real-world settings, supporting awareness of and interest in the food delivery app.
APLUS – TAKING BRANDS BEYOND STATIC ADVERTISING
