Aplus delivered bench branding for Bảo Phế Nhi, using public seating to communicate product imagery and child health messages to parents and consumers in everyday settings.
Scope and benefits
- Hospital Bench: Branded benches in waiting areas, corridors and medicine collection areas reach parents and patients’ families.
- Park Bench: Branded seating in parks, play areas and community spaces increases contact with families.
- School Bench: Advertising near primary school entrances increases visibility during school drop-off and collection.
- POSM Production & Installation: Design, production and installation of bench-back advertising panels ensure clear branding that suits each setting.
- OOH Maintenance: Regular checks maintain advertising quality throughout the campaign.
Delivered value
Wider brand coverage, regular visibility and stronger recall of Bảo Phế Nhi products. Bench branding combines practical everyday use with communication at locations familiar to the target audience.
APLUS – MAKING EVERYDAY SPACES WORK FOR BRANDS
