Aplus designed a Barilla brand experience booth inspired by Italian cuisine, combining product displays, a cooking area and interactive elements to create a distinctive presence at the point of sale.
Scope and benefits
- 3D Activation Booth: A branded booth with a backdrop, counter and display platform creates a distinctive, professional brand space.
- Product Experience Area: A cooking and food presentation area enables customers to discover and experience the products.
- Branded Display Shelf: Product shelving with an illuminated logo strengthens recognition and product visibility.
- Interactive Lucky Wheel: A branded prize wheel attracts participation and increases engagement.
- POSM Brand Identity: Colours, imagery, logos and brand messages remain consistent across the POSM system.
Delivered value
Stronger brand recognition, greater attention at the point of sale and a tangible product experience. The combination of display, experience and interaction supports brand recall and purchase decisions.
APLUS – DESIGNING BRAND EXPERIENCES THAT DRIVE ENGAGEMENT
