Aplus partnered with Bellamy’s Organic to organise “Mùa Trăng Yêu Thương” at Mê Linh General Hospital, bringing a warm Mid-Autumn atmosphere, joy and meaningful gifts to children receiving treatment.
Scope and benefits
- Event Production: Design and production of the backdrop, festive decorations and interaction area.
- Mascot Interaction: The Bellamy’s mascot played, interacted and took photos with the children.
- Event Engagement: An MC in the role of Chị Hằng guided activities and created a cheerful, welcoming atmosphere.
- Gift Giving: 100 Mid-Autumn gift sets containing cakes, teddy bears and other items were presented to the children.
- Event Operation: Staff coordination, activity delivery and management of the entire hospital event.
Delivered value
Sharing care and encouragement with children and their families; building a warm, responsible brand image; creating memorable emotional connections among the brand, children and parents; and linking corporate social responsibility with practical community value.
APLUS – VISION · ACTION · CONVERSION
