BIOSKIN implemented the “Tay Sạch Vi Khuẩn – Vững Tin Mùa Dịch” campaign, supporting students during their high school graduation examinations and helping raise awareness of personal hygiene and infection prevention during the pandemic.
Activities delivered
- School Activation: Set up support points near school entrances and high school examination sites.
- Product Sampling: Introduced, distributed samples of and guided students in using BioSkin antibacterial hand sanitiser gel.
- Health & Safety Support: Provided staff to assist with temperature checks, hand sanitising guidance and pandemic prevention measures.
- POSM Branding: Installed consultation tables, standees, display booths and branded materials.
- Community Engagement: Interacted with and encouraged candidates while sharing personal hygiene messages during the examination period.
Value delivered
- Brand Awareness: Increased BioSkin brand awareness among students and parents.
- Product Experience: Brought products directly to consumers through practical experiences.
- Brand Trust: Built a friendly, socially responsible image for the Dược Hậu Giang brand.
- Social Impact: Helped raise hand hygiene awareness and supported candidates during an exceptional examination period.
