Biti’s launched a truck roadshow combined with mobile sales at industrial parks. Designed and decorated in the brand’s visual identity, the truck became a flexible mobile showroom for product promotion, display, hands-on experience and direct sales.
The campaign targeted factory workers and employees at industrial parks, introducing Biti’s footwear ranges alongside special price support and offers to make shopping convenient at the workplace.
Campaign activities
- Truck Decoration: Decorating the truck body with product imagery, the Biti’s logo and campaign messages to create a distinctive branded presence.
- Mobile Showroom: Designing the truck body with doors opening on both sides, a display floor and a flexible sales area.
- Truck Roadshow: Using a branded truck to travel, promote the brand and reach customers at industrial parks.
- Product Experience: Introducing Biti’s footwear and giving workers the opportunity to view, try and choose products in person.
- Sales Promotion: Offering special price support and shopping promotions for factory workers and employees.
- Mobile Sales: Organizing direct sales from the truck, with product advice and on-site shopping assistance.
Value delivered
- Brand Visibility: Increasing Biti’s visibility and presence through a mobile advertising vehicle.
- Customer Reach: Proactively reaching consumers at industrial parks and areas with large worker populations.
- Product Experience: Bringing products closer to customers and enabling hands-on experience before purchase.
- Sales Conversion: Supporting sales through mobile retail activities and direct promotional offers.
- Brand Connection: Reinforcing Biti’s image as an approachable, practical Vietnamese brand that supports workers.
BITI’S – CHERISHING VIETNAMESE FEET
