Suntory C.C. Lemon developed a creative POSM design concept inspired by its vitamin C-rich beverage, creating a distinctive brand presence and attracting consumer attention at retail areas, supermarkets, shopping malls and activation spaces.
The designs use the brand’s signature lemon yellow and green, combining bottle and can imagery with the message “One bottle a day – A bright yellow every day” to convey a youthful, energetic and refreshing feel.
A defining feature is the combination of branded promotional umbrellas, 3D product models and C.C. Lemon can-shaped display carts, forming a coordinated, recognizable and flexible POSM system for promotion, sampling and product introductions.
Design scope
- Creative POSM Design: Developing POSM concepts based on Suntory C.C. Lemon imagery, colors and brand identity.
- Branded Promotional Umbrella: Designing yellow and green promotional umbrellas with the logo and campaign messages, creating a visual highlight while providing shade in the activity area.
- 3D Product Display: Designing a C.C. Lemon bottle model with a 3D logo sign to create recognizable branding from multiple angles.
- Mobile Sampling Cart: Designing an oversized C.C. Lemon can-shaped cart with wheels and a handle for product introductions, sampling and mobile promotion.
- Branding & Graphic Adaptation: Applying the logo, packaging imagery and “Rich in Vitamin C!” message consistently across all design components.
- 3D Visualization: Creating 3D visualizations of the products to show structure, colors, proportions and component placement before production.
- POSM Production Planning: Defining construction, materials and fabrication approaches to support visual quality, durability and convenient transport and installation.
Value delivered
- Brand Visibility: Strengthening recognition through striking 3D product imagery and signature colors.
- Consumer Attraction: Attracting consumers with creative, youthful and distinctive point-of-sale designs.
- Product Awareness: Communicating the C.C. Lemon product image and message visually to customers.
- Activation Flexibility: Supporting flexible deployment in sampling areas, retail locations and mobile promotional activities.
- Brand Consistency: Maintaining a consistent brand identity across the complete POSM system.
- Consumer Engagement: Creating space for interaction, introductions and product experience to encourage interest and purchase decisions.
SUNTORY C.C. LEMON – ONE BOTTLE A DAY, A BRIGHT YELLOW EVERY DAY!
