Captogastril launched an OOH decoration campaign across bus shelters to expand brand coverage and reach consumers through outdoor advertising sites with high traffic volumes.
The campaign combined branded shelter decoration with large-format advertising, communicating the message “Relieves acid, bloating and indigestion” to help Captogastril stand out in urban settings and improve product recall.
Campaign activities
- Bus Shelter Branding: Branding bus shelters with the Captogastril visual identity.
- OOH Decoration: Coordinating colors, advertising frames and branded logo signs on shelter roofs.
- Large Format Advertising: Installing large-format advertising to introduce the product and campaign message.
- Strategic Placement: Using shelter locations along busy roads near residential and commercial areas.
- Continuous Brand Exposure: Maintaining brand presence among passersby and passengers waiting for buses.
Value delivered
- Increasing Captogastril’s coverage and recognition in urban environments.
- Communicating the product message visually and memorably.
- Creating repeated brand exposure among road users.
- Reinforcing the brand image through a coordinated outdoor advertising system.
CAPTOGASTRIL – RELIEVES ACID, BLOATING AND INDIGESTION.
