CGV carried out a Motorbike Roadshow combined with leaflet distribution in Thu Duc, Ho Chi Minh City, to promote the opening of its cinema complex, raise brand awareness and attract customers to experience its entertainment services.
The motorbike convoy featured coordinated CGV branding in its distinctive red, with advertising boards, balloons and promotional staff traveling along busy residential roads. Direct leaflet distribution at commercial areas, cafés and customer gathering points helped spread opening information throughout the community.
Campaign Activities
- Motorbike Roadshow: Organized a motorbike convoy along key roads to promote CGV’s brand image.
- Vehicle Branding: Branded the motorbikes, staff uniforms, helmets, advertising boards and balloons consistently.
- Leaflet Distribution: Distributed leaflets introducing the cinema and its opening information to customers.
- Street Activation: Promotional staff approached residents directly in neighborhoods, shops, cafés and commercial areas.
- Consumer Engagement: Introduced services, interacted with customers and encouraged cinema visits.
Value Delivered
- Expanded CGV’s brand reach within the campaign area.
- Attracted attention with a coordinated and distinctive promotional convoy.
- Reached potential customers directly and spread cinema opening information.
- Encouraged cinema attendance and interest in experiencing its services.
CGV CINEMAS – BRINGING CINEMA EXPERIENCES TO THE COMMUNITY.
