Cheetos organized a series of mini events combined with brand activation at lower secondary schools in Ho Chi Minh City and Hanoi, raising brand awareness and creating an energetic space for students to enjoy memorable experiences.
The activities brought together music, interactive games, drum performances, interaction with the Cheetos mascot and product sampling, creating a lively atmosphere on school grounds.
Campaign Activities
- School Mini Event: Organized entertainment, music interaction and interactive games with students.
- Product Sampling: Distributed Cheetos samples to introduce flavors and let students experience the product.
- Mascot Engagement: The mascot interacted with students, posed for photos and energized the event.
- Branding & POSM: Designed the experience area with backdrops, display counters and branded materials.
Value Delivered
Increased Cheetos brand awareness and recall, connected directly with students through playful experiences, and encouraged product trial and discovery.
