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Gatsby

Barber shop POSM and product display

Gatsby combines POSM and product display within the barber-shop channel.

Channel
Barber shop POSM and product display
Services
POSM Production · Trade Marketing
Solution group
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Gatsby — Barber shop POSM and product display
SUPPORTProject imagery ↓

Project story

Brand presence at the touchpoint.

Brand presence

The photographs show branded items alongside the display area. Their role goes beyond carrying a logo: they help organise the product’s presence within the service environment.

Touchpoint expression

The POSM Production case examines context-led application, with materials supporting the brand where styling and personal presentation are already part of the visit.

APLUS

Create the next brand moment.

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