Brand presence
Vehicle shape and side views create a specific layout challenge, calling for a concise message and recognisable identity.
VISION
Taxi advertising
Honeywell’s taxi advertising turns the vehicle into a moving branded surface.

Project story
Brand presence
Vehicle shape and side views create a specific layout challenge, calling for a concise message and recognisable identity.
Touchpoint expression
The taxi’s shape and functional details form part of the Honeywell viewing experience. Branding needs to remain clear when the vehicle stops and when it joins traffic, keeping the identity coherent in motion.
APLUS