Ích Phế Khang deployed an OOH Decoration campaign across bus shelters alongside Chỉ Thống Cao to increase communication coverage, strengthen brand awareness and reach consumers along urban transport routes.
The campaign combines two healthcare brands in a shared advertising space. Ích Phế Khang focuses on support for relieving coughs, hoarseness and bronchitis, while Chỉ Thống Cao highlights support for relieving joint pain, sciatica and sprains.
Campaign activities
- Bus Stop Advertising: Advertising at bus shelters on busy routes to reach passengers and road users.
- OOH Decoration: Coordinating shelter decoration with advertising frames, large-format posters, raised logos and brand identity elements.
- Integrated Branding: Combining Ích Phế Khang and Chỉ Thống Cao on the same advertising surface with clearly separated messages and a consistent visual design.
- Brand Visibility: Increasing recognition through fixed advertising locations, continuous presence and frequent exposure.
Value delivered
The campaign increases Ích Phế Khang’s presence at public transport locations, improves brand recall and communicates respiratory healthcare messages to consumers.
Working alongside Chỉ Thống Cao also optimizes advertising space, expands reach and makes effective use of bus shelters as a long-term OOH communication channel.
