Chỉ Thống Cao deployed an OOH Decoration campaign across bus shelters alongside Ích Phế Khang to extend communication coverage, increase brand awareness and reach consumers along urban transport routes.
The campaign brings two brands into a shared advertising space. Ích Phế Khang communicates cough-relief support, while Chỉ Thống Cao focuses on pain-relief support, connecting two healthcare product ranges.
Campaign activities
- Bus Stop Advertising: Advertising at bus shelters along routes with regular traffic and pedestrian flows.
- OOH Decoration: Installing large-format posters, advertising frames, raised logos and branded decoration elements.
- Integrated Branding: Allocating advertising space between the two brands so each product has a distinct message within a consistent overall design.
- Brand Visibility: Increasing reach among road users, waiting passengers and nearby residential communities.
Value delivered
The campaign increases Chỉ Thống Cao’s coverage and frequency of exposure while making effective use of bus shelters through joint communication with Ích Phế Khang.
OOH Decoration maintains a regular presence for both brands, improves message recall and reinforces product recognition among consumers.
