VISION

Otosan

Bus shelter branding

Otosan’s bus-shelter branding places its identity within an existing urban transport structure.

Channel
Bus shelter branding
Services
OOH Decoration · Out-of-Home Branding
Journey stage
VISION
Otosan — Bus shelter branding
VISIONProject imagery ↓

Project story

Brand presence at the touchpoint.

Brand presence

The interesting relationship is between the advertising area and the shelter itself. The gallery allows layout to be considered together with real proportions and views from the surrounding space.

Touchpoint expression

This OOH Decoration case examines identity applied to an existing structure. Seeing Otosan’s artwork with the shelter clarifies the move from a graphic layout to a touchpoint with depth, real proportions and several approaches.

APLUS

Create the next brand moment.

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