Aplus delivered brand activation introducing 3D books at preschools, creating a space for young children to play, explore and learn creatively.
The programme combined 3D book experiences, mascot interaction, games and entertainment, making educational content more visual and accessible while encouraging imagination and a love of reading from preschool age.
Activities delivered
- School Activation: Organised preschool experience points to reach children and parents directly.
- 3D Book Experience: Introduced 3D books and guided children through vivid images and interactive content.
- Mascot Interaction: Mascots played, interacted and took photos with the children, creating an exciting atmosphere.
- Minigame & Kids Activities: Organised group games, creative activities and interactions suitable for preschool children.
- POSM & Event Setup: Set up experience areas, tables, chairs, grass mats, backdrops and branded materials.
- Parent Engagement: Introduced the products and communicated the educational value of 3D books to parents.
Value delivered
- Brand Awareness: Increased recognition of 3D book products in preschool education settings.
- Product Experience: Gave children opportunities to explore and experience the products directly.
- Kids Engagement: Encouraged participation, imagination and an interest in learning.
- Parent Connection: Increased parental interest in creative educational products.
- Purchase Consideration: Supported interest in learning about and choosing 3D books for children.
