Services/Brand Activation · Experiential Marketing

ACTION

Brand Activation

Bring products into hands-on consumer experiences.

APLUS / Execution scope

Bringing the idea to life

Sampling & product experience
Roadshows & mobile activation
Interactive booths & field teams

From brief, creative development and channel planning to production, operations and field supervision.

Turn attention into engagement through activation, sampling and events.

Discuss your brief

Related projects

Cheetos — A lively gathering of students and parents

CHEETOS – SCHOOL ZONE ACTIVATION & SAMPLING

Ceelin — “Little Superheroes” entrance at a preschool

CEELIN – SCHOOL HEALTH ACTIVATION

Café PHỐ — Customer trying Café PHỐ at the sampling counter

CAFÉ PHỐ – MARKET SAMPLING ACTIVATION

3D Book — Overview of the preschool 3D book experience area

3D BOOK ACTIVATION – DISCOVER THE WORLD OF 3D BOOKS

Bioré — Promotional team check-in in front of the Bioré booth

BIORÉ – BRAND ACTIVATION

ASUS — Overview of the ASUS experience area and promoters

ASUS – BRAND ACTIVATION

Ariston — Implementation team check-in with the full Ariston booth

ARISTON – BRAND ACTIVATION

Anlene — MC with the Anlene booth and POSM system

ANLENE – BRAND ACTIVATION

Anlene — The team checking in with Anlene materials at the activation site

ANLENE – OFFICE BUILDING

Acnes — The PG team with the Acnes Back To School booth

ACNES – BACK TO SCHOOL

3M — Overview of the Work Safety Training Tour mobile showroom

3M – WORK SAFETY TRAINING TOUR

Event brand visibility

TH true YOGURT — Residential sampling

Residential sampling

Grand opening and brand experience

Gleeglee — Exhibition sampling

Exhibition sampling

Gleeglee — Product sampling at an exhibition venue

Product sampling at an exhibition venue

Perkli — Mobile ambassadors and app activation

Mobile ambassadors and app activation

KBank — Walking billboards and mascot activation

Walking billboards and mascot activation

Honeywell — Product launch event

Product launch event

Enchanteur — Metro station activation and sampling

Metro station activation and sampling

Weki IQ — School partnership event

School partnership event

HONEY — Product introduction at community health stations

Product introduction at community health stations

Kikkoman — In-store product experiences

In-store product experiences

Enchanteur — Yoga studio branding, product placement and gifts

Yoga studio branding, product placement and gifts

Gatsby — Festival activation and hair styling

Festival activation and hair styling

Thống Nhất — Product experience event

Product experience event

Romano — Product experience in fashion retail

Product experience in fashion retail

Mall Brand Activation and sampling

Gatsby — University activation

University activation

Water park Brand Activation

Carrie Junior — Theme park sampling and interaction

Theme park sampling and interaction

MERIDAY — Interactive fair booth

Interactive fair booth

Solite — Market sampling and product introduction

Market sampling and product introduction

Laurier — Supermarket demonstration and sampling

Supermarket demonstration and sampling

University Brand Activation and product experience

Maggi — Supermarket activation

Supermarket activation

Maggi — Market activation

Market activation

V.Rohto — Pharmacy product introduction

Pharmacy product introduction

LEGO — School activation

School activation

VinPro — Retail event and promotional engagement

Retail event and promotional engagement

Vedan — Market activation

Market activation

Coca-Cola — Interactive supermarket activation

Interactive supermarket activation

OXY — School activation

School activation

Poca — School activation

School activation

Love’in Farm — School sampling

School sampling

Skin Aqua — Roadshow and direct outreach

Roadshow and direct outreach

LEGO — Shopping-centre event

Shopping-centre event

Shopping centre brand experience

Orion — Supermarket activation

Supermarket activation

Eugica — Market and industrial-zone activation

Market and industrial-zone activation

Mobile Brand Activation at a market and community venue

Mobile Brand Activation at a market and community venue

Mobile Brand Activation at a market and community venue

Thế Giới Di Động — Leaflet distribution and direct outreach

Leaflet distribution and direct outreach

Đại Việt — Leaflet distribution and direct outreach

Leaflet distribution and direct outreach

Enervon — Office building sampling and product advice

Office building sampling and product advice

Sunplay — Supermarket activation

Supermarket activation

Izzi — Mobile school activation

Mobile school activation

Enchanteur — Salon branding and product experience

Salon branding and product experience

Enchanteur — Hair salon branding and product gifting

Hair salon branding and product gifting

Enchanteur — Gym branding and product gifting

Gym branding and product gifting

Romano — Barbershop branding and product introduction

Barbershop branding and product introduction

Carrie Junior — Supermarket activation

Supermarket activation

Lamun — Market activation

Market activation

Carrie Junior — Children's play-centre activation

Children's play-centre activation

Koko Krunch — Mall activation, sampling and redemption

Mall activation, sampling and redemption

Love’in Farm — Office building sampling

Office building sampling

Enervon — Truckshow and community activation

Truckshow and community activation

Mountain Dew — School activation and sampling

School activation and sampling

Rexona — Market activation

Market activation

CLEAR MEN — University sampling and product introduction

University sampling and product introduction

Doublemint — Market activation

Market activation

Ellips — Market sampling and product introduction

Market sampling and product introduction

EMS Fitness & Yoga — Community fitness event

Community fitness event

Ironman — Mobile product introduction

Mobile product introduction

Izzi — Cinema activation

Cinema activation

Jumbo Vape — Traditional-market activation

Traditional-market activation

Kirin TeaBreak — Office building sampling

Office building sampling

Maggi · MILO · Nescafé — Product training and introduction programme

Product training and introduction programme

Number1 — Supermarket activation

Supermarket activation

Nutren — Shopping-centre event

Shopping-centre event

POND’S — Supermarket consultation and experience

Supermarket consultation and experience

TEA+ — College sampling

College sampling

TH true MILK — Market sampling

Market sampling

TodayTV — Shopping-centre activation

Shopping-centre activation

Vietcombank — Payment experience activation

Payment experience activation

Philippines Tourism — Tourism leafleting and direct engagement

Tourism leafleting and direct engagement

Tetra Pak — School activation and learning through experience

School activation and learning through experience

Đại Đồng Tiến — In-store activation and product selection support

In-store activation and product selection support

Brand activation on pedestrian streets

Carrie Junior — School activation and product sampling for parents

School activation and product sampling for parents

Let’s create your next brand moment.

Discuss your brief