Aplus delivered the Work Safety Training Tour for 3M, using a Mobile Showroom to introduce workplace protection solutions and provide hands-on product experiences for workers, technicians and personnel at factories and industrial parks.
Rather than presenting products through traditional advertising, the activation brought them into the actual workplace, enabling workers to learn about, observe and try protective equipment suited to their specific jobs.
Activation activities
- Mobile Showroom Activation: Designing and operating a dedicated mobile display vehicle, integrating product shelving, brand identity and a space to introduce 3M workplace protection solutions.
- Industrial Roadshow: Organizing product introductions at factories, industrial parks and locations where workers gather.
- Product Display: Displaying protective equipment including safety helmets, protective eyewear, respiratory protection, hearing protection and workplace safety accessories.
- Hands-on Product Experience: Guiding workers as they observe and try products, learn how to use them and select protective equipment appropriate to their working environment.
- Safety Awareness Engagement: Building workplace safety awareness by introducing the features, uses and role of protective equipment in everyday work.
- On-site Coordination: Coordinating vehicles, display equipment, personnel and engagement activities at each activation location.
Value delivered for the brand
Hands-on experience – Greater safety awareness – Stronger product trust
The campaign helped 3M engage a specialist audience directly in industrial settings, turning technical information about protective solutions into practical product experiences.
The Mobile Showroom model increased accessibility, strengthened the brand's presence in workplace safety and created opportunities to connect with workers, technical teams and factory management.
APLUS – BRINGING BRAND EXPERIENCE TO THE WORKPLACE
Aplus delivers Industrial Brand Activation solutions combining mobile showrooms with the design and production of display systems, vehicle operations and the coordination of on-site product experiences.
Bring the brand into the right environment – Connect with the right audience – Create valuable experiences.
