Aplus delivered Brand Activation combined with Product Sampling for Acnes – Mentholatum as part of the “Back To School” campaign, engaging student consumers directly, building brand awareness and introducing skincare solutions for school-age consumers.
The activation took place around school gates, focusing on arrival and dismissal times and using high footfall to create direct interaction between the brand and its target consumers.
Activation activities
- School Gate Activation: Setting up brand touchpoints with activation booths, standees and POSM around school gates.
- Product Sampling: Promotional staff (PG) handed Acnes product samples directly to students, encouraging them to try the products.
- Product Consultation: Introducing product benefits, explaining how to use the products and sharing age-appropriate skincare knowledge.
- Brand Engagement: Creating direct interaction between promotional staff and students while communicating the “Back To School” campaign message.
- Brand Visibility: Presenting a consistent brand identity through staff uniforms, display counters and promotional materials.
Value delivered for the brand
School sampling helps Acnes reach its target consumers, creates opportunities to try the products and builds brand familiarity as students begin to take an interest in skincare.
Through direct interaction, the brand can strengthen recall and trust, laying the groundwork for future product research and selection.
APLUS – TURNING BRAND EXPERIENCE INTO ACTION
Aplus provides Brand Activation solutions covering PG/PB staffing, POSM production and sampling material preparation through to on-site coordination and supervision.
Reach the right audience – Create hands-on experiences – Strengthen brand connections.
