Aplus delivered Brand Activation combined with Product Sampling for Anlene at office buildings, focusing on office employees and customers working in the surrounding area.
The promotional team introduced the product, invited customers to sample Anlene milk, explained nutritional benefits and bone and joint health considerations, and recorded consumer information and feedback.
Project scope & benefits
- Office Building Sampling: Reach office employees directly and create opportunities to experience the product in their workplace environment.
- Product Consultation: Explain product benefits, answer questions and raise awareness of bone and joint health.
- Brand Engagement: Build interaction, positive brand associations and recall through direct experience.
- Customer Data Collection: Collect customer information and feedback with consent to support marketing effectiveness assessment.
- On-ground Execution: Organize personnel, prepare product samples and promotional materials, and coordinate activities on site.
Value delivered
Sampling helps Anlene build awareness, reach potential customers and create opportunities to stimulate purchase interest through direct product experience.
APLUS – TURNING BRAND EXPERIENCE INTO ACTION
Connect the brand with consumers in their working environment, turning interest into experience and purchase opportunities.
