Aplus delivered brand activation for Anlene Đậm Đặc 4X across supermarkets and shopping malls, combining sampling, product consultation, interactive games and promotions to attract consumers and support sales at the point of purchase.
Activation deliverables & benefits
- Activation Booth: Creating a distinctive brand experience space that attracts supermarket shoppers.
- Product Sampling: Inviting consumers to try the product, building hands-on experience and stimulating purchase interest.
- Product Consultation: Explaining product information and nutritional benefits while helping shoppers choose suitable products.
- Interactive Minigame: Running a lucky draw wheel, interactive activities and giveaways to encourage participation.
- Promotion & Sales Support: Introducing offers, supporting purchase consultation and encouraging conversion at the point of sale.
- Customer Engagement: Gathering feedback, engaging consumers directly and collecting customer information with consent.
- On-ground Management: Coordinating MCs and promotional staff, operating the booth and supervising on-site activities.
Brand value
The activation helps Anlene strengthen brand recognition, offer direct product experiences and attract potential customers, while combining consultation and promotions to encourage purchase decisions at the point of sale.
APLUS – TURNING BRAND EXPERIENCE INTO SALES
Connecting brand experience with shopping behavior, turning consumer interest into opportunities for sales conversion.
