Aplus delivered Brand Activation for Ariston at electronics retail centres, combining product displays, direct consultation, interactive minigames and gift redemption to attract customers, strengthen brand awareness and support sales.
Deliverables & benefits
- Branded Experience Booth: Setting up a house-shaped Ariston booth to create an eye-catching focal point for customers.
- Customer Engagement: Brand ambassadors proactively approach customers, introduce products and invite them to participate.
- Interactive Minigame: Running product knowledge quizzes to create a lively atmosphere and encourage interaction.
- Gift Redemption: Presenting gifts to participants to build positive associations and brand recall.
- Product Consultation: Introducing water heater ranges and advising on features and benefits suited to customer needs.
- On-ground Management: Coordinating staff, managing gifts and supervising activities at the venue.
Brand value
The activation helps Ariston attract customers at the point of sale, create positive brand experiences and increase product interest. Combining minigames, gifts and direct consultation helps turn that interest into purchase opportunities.
APLUS – TURNING BRAND INTERACTION INTO PURCHASE INTENT
Connecting the brand with consumers through hands-on experiences, interaction and gifts at the point of sale.
