Aplus delivered brand activation for ASUS at electronics retail centres, creating a 4K Cinema experience to introduce the ASUS K501UX laptop. Product consultation, direct interaction and promotional activities attracted shoppers, strengthened brand awareness and supported sales.
Deliverables & benefits
- Branded Experience Booth: Setting up a 4K Cinema experience area with ASUS branding to create a prominent presence at the point of sale.
- Product Demonstration: Inviting shoppers to try the laptop and explore its picture quality, sound and key features.
- PG Activation: Deploying promoters to introduce products, approach shoppers and guide hands-on experiences to increase interaction.
- Consumer Engagement: Offering advice, answering questions and communicating product messages to build interest and positive brand perception.
- Sales Promotion: Communicating purchase offers and complimentary gifts to encourage purchase decisions.
- On-ground Management: Coordinating staff, managing the experience area and supervising on-site activities.
Brand value
The activation helped ASUS build brand awareness, offer hands-on product experiences and improve opportunities to convert visitors into buyers at electronics retailers.
APLUS – TURNING PRODUCT EXPERIENCE INTO PURCHASE DECISIONS
