Aplus delivered brand activation for Bioré under the message “Da Đẹp Chuẩn Nhật – Trong Nhẹ Như Sương” (Japanese-standard beautiful skin, light as mist). The supermarket beauty experience combined product consultation, direct interaction and entertainment to attract shoppers, strengthen brand awareness and encourage purchases.
Activities delivered
- Activation Booth: Design, production and installation of an experience booth with POSM, an interactive screen and product displays.
- Product Experience: Promotional staff introduced, advised on and guided shoppers through Bioré skincare product experiences.
- Minigame & Lucky Draw: A lucky wheel, interactive games and gifts attracted shoppers to participate.
- Japanese Beauty Experience: Kimono try-on activities, interaction and booth photography created a distinctive Japanese beauty experience.
- Sales Promotion: Promotion communication and purchase advice encouraged shoppers to select products in the supermarket.
Value delivered
- Brand Awareness: Increased Bioré brand recognition and visibility at the point of sale.
- Consumer Engagement: Attracted participation, interaction and direct connections with the brand.
- Product Trial: Created opportunities to try products and understand them better.
- Sales Conversion: Supported purchase decisions through practical experiences, offers and gifts.
