MacCoffee Café PHỐ ran a product sampling campaign at traditional markets and grocery stores to reach consumers directly, introduce the product and encourage them to experience its coffee flavor.
With the message “Vui như Phố!” (“As lively as the streets!”), the campaign combined fixed sampling counters with mobile promoters offering tastings. It brought Café PHỐ closer to market vendors, shoppers and local communities while strengthening brand recognition in traditional retail.
Campaign activities
- Market Sampling: Preparing and offering Café PHỐ tastings at traditional markets and shopping areas.
- Mobile Sampling: Promoters bringing products to individual stalls to reach vendors and customers directly.
- Consumer Engagement: Providing advice, introducing the product’s flavor and collecting consumer feedback.
- POSM Branding: Setting up sampling counters, banners, signage and product displays at the point of sale.
- Digital Engagement: Screening promotional videos to attract attention and encourage interaction.
Value delivered
- Increasing Café PHỐ brand recognition across traditional markets.
- Encouraging product trials and generating purchase interest.
- Supporting trade marketing activities in traditional retail.
- Strengthening connections between the brand and consumers.
MACCOFFEE CAFÉ PHỐ – AS LIVELY AS THE STREETS!
