Ceelin carried out a School Activation campaign across preschools under the theme “Little Superheroes – Supporting Immunity Every Day”, offering general health check-ups, nutrition consultations and hands-on experiences for young children.
The campaign combined healthcare activities with play areas and parent interaction, sharing the importance of caring for children’s health and supporting their immunity.
Campaign Activities
- School Health Check-up: Organized general health check-ups, physical assessments and height and weight monitoring for children.
- Health Consultation: Medical staff provided nutrition and health advice and guidance for parents on caring for their children.
- Kids Engagement: Organized games, coloring activities and interactive experiences for preschool children.
- Brand Activation: Set up activity areas with backdrops, booths, POSM and Ceelin branding.
- Parent Engagement: Introduced product information and exchanged knowledge about children’s healthcare with parents.
Value Delivered
- Increased Ceelin awareness among parents with young children.
- Created an approachable brand experience through practical healthcare activities.
- Strengthened interaction and built trust with parents.
- Connected Ceelin’s brand image with the message of caring for children’s health.
CEELIN – SUPPORTING CHILDREN’S IMMUNITY EVERY DAY.
