Cheetos carried out an activation and sampling campaign at grocery stores around primary and lower secondary schools nationwide, aiming to raise brand awareness, introduce products and support sales at the point of purchase.
The campaign created a lively atmosphere with the Cheetos mascot, an energetic promotional team and product sampling, helping the brand connect directly with students and parents.
Campaign Activities
- School Zone Activation: Organized activities at grocery stores near schools, focusing on school dismissal times.
- Product Sampling: Introduced and distributed product samples so customers could experience the taste of Cheetos directly.
- Mascot Engagement: The mascot interacted with students, posed for photos and attracted attention.
- Trade Marketing: Decorated retail locations with banners, POSM and display counters to support sales.
Value Delivered
Increased Cheetos awareness, created a playful brand experience, attracted customers to retail locations and encouraged product purchases across the grocery channel.
CHEETOS – CRUNCH INTO FUN, SHARE THE EXCITEMENT.
