Brand presence
The gallery places advertising imagery alongside a human presence. It shows how several identity elements work together when a brand steps beyond a fixed media surface.
ACTION
Walking billboards and mascot activation
KBank combines walking billboards with mascot activation in a touchpoint built around movement and direct contact.

Project story
Brand presence
The gallery places advertising imagery alongside a human presence. It shows how several identity elements work together when a brand steps beyond a fixed media surface.
Touchpoint expression
The Brand Activation interest lies in the pairing: walking billboards provide visibility, while the mascot offers an approachable route into an in-person encounter.
APLUS