ACTION

KBank

Walking billboards and mascot activation

KBank combines walking billboards with mascot activation in a touchpoint built around movement and direct contact.

Channel
Walking billboards and mascot activation
Services
Brand Activation · Experiential Marketing
Journey stage
ACTION
KBank — Walking billboards and mascot activation
ACTIONProject imagery ↓

Project story

Brand presence at the touchpoint.

Brand presence

The gallery places advertising imagery alongside a human presence. It shows how several identity elements work together when a brand steps beyond a fixed media surface.

Touchpoint expression

The Brand Activation interest lies in the pairing: walking billboards provide visibility, while the mascot offers an approachable route into an in-person encounter.

APLUS

Create the next brand moment.

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