Format illustration
An illustration of LCD displays in elevator lobbies. The examples place screens close to doors and call buttons, showing the format within building waiting and circulation areas.
Settings & formats
Challenge & context
Elevator lobbies create short pauses in everyday journeys. Screens here need to suit the viewing height, standing distance and movement through the doors. These images show the scale of the devices within the space and how screens can appear alongside branding around the elevator doors.
Bringing the idea to life
Landscape screens sit on walls near elevator doors and call panels, where waiting visitors can notice them.
Content needs a concise message, clear brand recognition and a layout that fits each device.
Wide views show several doors in one lobby, helping assess consistency across the group of touchpoints.
The value of the touchpoint
Lobby LCD introduces content at a transition point within a building. Planning should consider both views while waiting and the route people use to pass the doors.
APLUS
