Format illustration
An illustration of LCD/LED digital posters in shopping malls. The images show portrait displays beside walkways and escalators, within the setting of people shopping.
Settings & formats
Challenge & context
Malls offer several approach directions and transition points between floors. A portrait display can appear where visitors walk past, pause or wait for companions. Format selection should consider screen height, content proportions and objects in the space that may block the view.
Bringing the idea to life
Portrait screens stand beside columns and walkways in real shopping environments.
Visual content should fit the portrait format and prioritise one clear main message.
Wide views show the relationship between the screen, escalators, stores and visitor movement.
The value of the touchpoint
Digital posters bring moving content into the shopping journey. Selecting positions and layouts for actual approach angles helps the display fit the setting while keeping the brand visible.
APLUS
